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What is Front-End Web Development and why is it important?

By Academy Xi

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We’ve compiled this list of questions most frequently asked about Front-End Web Development to help you understand what it’s like to start a dynamic career as a Front-End Web Developer.

  • Front-End Web Development and why it’s important
  • Front-End Web Development essentials
  • Careers in Front-End Web Development
  • Industry demand for Front-End Web Development
  • Becoming a Front-End Web Developer

Already know you’d like to study Front-End Web Development? Get in touch with our Course Advisors to discuss training options, and check out the upcoming intake.

Front-End Web Development and why it’s important

Front-End Web Development and why it’s important

What is Front-End Web Development?

Everything you see on a website, from search bars and pop ups to buttons and banners, is created by a Front-End Web Developer. Front-End Web Developers use coding skills to bring the vision and design concept for a website to life. 

As well as optimising the look and feel, Front-End Web Developers also have to make sure the website displays well on all devices, including phones, tablets and computers. With a combined focus on aesthetics and functionality, Front-End Web Developers aim to create websites that are easy on the eye and easy to use.  

How do businesses use Front-End Web Development?

In 2010, there were a little over 210 million websites. Today, there are over 2 billion. For businesses trying to stand out in such a crowded digital space, the need for an eye-catching and user-friendly website has never been higher.  

To list just a few positive effects, having a good website will boost your business’s credibility, build your brand image, act as a crucial marketing channel and grow organic traffic. 

On the flipside, a website with confusing architecture, unresponsive pages or slow loading times is one of the easiest ways to lose customers. In this day and age, a functional, attractive website is non-negotiable for most consumers. 

What does a Front-End Web Developer actually do?

What does a Front-End Web Developer do

A Front-End Web Developer creates websites and apps using coding languages like HTML, CSS, and JavaScript. They determine what each part of a site will look like and what it will do (often referred to as the user interface).

As well as designing a website’s appearance, Front-End Web Developers optimise page loading times and make architectural improvements to ensure the best possible user experience.

If a business wanted to build a website, they might hire a Front-End Web Developer to design the site’s layout. This would include deciding where to place images, banners and dropdowns, as well as planning the page navigation system. Much of a Front-End Web Developer’s work involves ensuring a website is aesthetically pleasing and intuitive for the customer to use.

Front-End Web Development Essentials

 

Front-End Web Development skills

What’s the difference between a Front-End and Back-End Web Developer?

You’ve probably already figured out that web development is a multifaceted role. To simplify things, it’s useful to separate the different tasks that go into developing the front and back-end of a website. 

Front-End Web Developers are responsible for building and maintaining the elements of the website that users see and interact with. This includes:

  • Designing the look and functionality of a website 
  • Adding interactive features and content 
  • Maintaining user-facing code
  • Ensuring a website’s mobile compatibility (a recent report found that the vast majority of web traffic now comes from mobiles)

Back-End Web Developers are responsible for building and maintaining the underlying platforms that drive the front-end. This includes:

  • Planning back-end web architecture 
  • Managing servers and databases 
  • Troubleshooting faulty applications and features

What does a Full-Stack Developer do?

In order to understand what a Full-Stack Developer does, it’s useful to define what ‘stack’ means. 

In tech terms, a stack refers to all the different applications and programs that communicate with one another to take a request from a user’s browser. Additionally, a stack also encompasses all the APIs, servers and databases that are talking to one another in response to that same request.

A Full-Stack Developer is a software developer who writes the front-end code, the API code that sits in the middle, the back-end code, and the code that connects and communicates with databases. 

Full-Stack Developers have a wide range of coding skills, will often use multiple programming languages, and offer an end-to-end development service. 

What is HTML?

HTML stands for HyperText Markup Language and is a standard markup language used for web page creation. It allows web developers to structure a website and its content. 

Using HTML elements (which, in simple terms, are the building blocks of a web page), web developers are able to apply tags and attributes which determine if the website content is presented as a set of paragraphs, a list of bulleted points, or within images and data tables. 

HTML has a lot of use cases, including:

  • Web development: Developers use HTML code to design how a browser displays web page elements, such as text, hyperlinks and media files.

  • Internet navigation: HTML is used to embed hyperlinks, which allows users to easily navigate between related pages and websites.

  • Web documentation: HTML makes it possible to organise and format documents for web pages, with functionality similar to Microsoft Word.

What is CSS?

CSS stands for Cascading Style Sheets and is a design language intended to simplify the process of making web pages presentable.

CSS allows developers to customise the look and feel of a web page and can be used to apply a variety of visual effects, including:

  • Text colour
  • Font style 
  • Paragraph spacing 
  • Background colours and images
  • Page layout
  • Display sizes for different devices 

As far as coding languages go, CSS is relatively easy to learn and gives developers complete control over the styling and formatting of a HTML document. Most commonly, CSS is used in combination with markup languages like HTML or XHTML.

What is JavaScript?

JavaScript is a text-based programming language that allows you to make web pages interactive. While HTML and CSS are languages that give structure and style to web pages, JavaScript gives web pages interactive elements. 

Day-to-day examples of JavaScript in action include the search bar on YouTube, a news video embedded on the Sydney Morning Herald, or the automatic refresh on your Instagram feed.

Though JavaScript is more frequently used for client-side programming, it also has server-side uses too. In terms of web development, JavaScript has two main uses:

  • Building web and mobile apps:

    JavaScript frameworks provide developers with pre-written code to use for programming routine features and tasks, literally offering a ready-made framework to build web and mobile applications around. 

  • Adding interactive features to web pages:

    JavaScript allows users to interact with web pages. There are almost no limits to what you can do with JavaScript on a web page, including sliding through a carousel of images on a homepage, displaying a timer or count-down, playing audio and video within a web page, and incorporating a drop-down menu. 

What is React?

React is one of the most popular and widely used open-source JavaScript libraries. React was designed by Facebook in 2011 and has since been used to develop Instagram. 

When building an application with React, you’re able to draw on a library of independent, reusable components. This enables you to build high quality user interfaces quickly and efficiently. 

Taking a lot of the heavy lifting out of the code writing process, many top companies trust and use React, including Netflix, Airbnb and PayPal. Web developers love using React because it’s fast to build with and scalable.

How is UX used in Front-End Web Development?

what is front end development

User Experience (UX) and User Interface (UI) are design approaches based on the principles of Human-Centred Design. UX is all about creating functional, user-friendly products, while UI focuses on designing visually appealing interfaces. Because the two approaches work together, if you’re involved in one, you’ll need to pay close attention to the other. 

Front-End Web Developers are in charge of designing and developing the user interface of web and mobile applications. This means they need to be familiar with UX concepts in order to create a website that meets the user’s needs. By taking UX into consideration, you’re likely to improve the experience your website offers and increase the user’s satisfaction.

Careers in Front-End Web Development

Careers in Front-End Web Development

With so many companies launching or improving websites and apps, there’s never been a better time to get in on the action with Front-End Web Development. However, what exactly does the average career in the industry look like? 

To simplify things and give you a clear sense of direction, we’ve broken a Front-End Web Developer career path into three steps:

Step 1: Land an entry-level role

Seeing as you’ll be freshly qualified, your first role is likely to be that of a Junior Front-End Web Developer. Your day-to-day responsibilities are likely to include:

  • Testing and maintaining front-end applications
  • Debugging websites and ensuring software documentation is updated
  • Implementing new web features
  • Converting video, audio, written, and graphic components into web-compatible formats
  • Collecting user feedback to identify improvement opportunities

Step 2: Land a mid-level role

With a few years of entry-level experience under your belt, you’ll be well prepared to apply for mid-level roles as a fully-fledged Front-End Web Developer. Your responsibilities are likely to include:

  • Designing, building and maintaining websites and apps
  • Performing website updates
  • Developing test routines and schedules
  • Directing team members who produce website content
  • Identifying problems uncovered by customer feedback and making corrections

After you’ve completed a few years of web development in-house, you’ll have the choice of going freelance. By this stage, you’ll have a strong portfolio of work and the professional contacts from your previous places of employment, all of which will positively impact your earning potential and ability to attract clients.

Step 3: Land a senior-level role

For those of you with big ambitions, after you’ve had several years of mid-level experience (either in-house or as a freelancer) you’ll be able to apply for senior roles. This will see a significant jump not just in your salary, but also in your responsibilities. You daily tasks as a Senior Front-End Web Developer are likely to include:

  • Interpreting client specifications and identifying website user requirements
  • Creating timeframes and work schedules to meet deadlines
  • Communicating with clients, stakeholders and teams
  • Building a network of freelance designers and content writers
  • Supervising junior web developers and planning their learning and development

Industry demand for Front-End Web Development

Front-End Web Developers in Australia

How high is the demand for Front-End Web Developers in Australia?

With so many businesses embracing digital transformation and setting up online operations, it’s a lucrative time to be involved in Front-End Web Development. The Australian Web Development industry is currently worth a sizeable $1.2 billion and its associated employment market is set to grow by 25% in the next five years alone. 

Currently, over 3,300 Australian Front-End Web Development roles are up for grabs on Seek (as of November 2022). It’s also worth remembering that Front-End Web Developers are universally sought after, so wherever you end up in life you’ll have skills and a resume that catches the attention of hiring managers. 

How much do Front-End Web Developers earn in Australia?

The pay opportunities for Australian Front-End Web Developers reflect an industry that’s in-demand and always on the lookout for skilled talent. 

The average Front-End Web Developer salary in Australia at $117,363 per year (or $60.19 per hour). Even entry-level positions start at a healthy $100,000 per year, while more experienced Front-End Web Developers make a whopping $155,862 per year on average.

There’s also a good chance you’ll find the work rewarding, with Web Development scoring a solid 3.9 out of 5 for job satisfaction.

Becoming a Front-End Web Developer

Front-End Web Developers in Australia

How hard is it to learn Front-End Web Development?

Even for someone with no previous coding experience, learning coding, studying programming or Front-End Web Development is not as hard as you might think. That said, it takes time and dedication to grasp the programming languages and frameworks that today’s developers depend on, while you’ll also need plenty of hands-on practice to get to grips with the latest software and tools.  

The internet is filled with free tutorials that can be used by anyone keen to get started as a Front-End Web Developer. However, if you’re wanting to pick up the skills quickly, you’ll probably need to enrol in a course that offers guidance and feedback. Plus, earning a formal certification will make it much easier for you to land your first role in the industry. 

Where can I train as a Front-End Web Developer?     

There are many options when it comes to qualifying as a Front-End Web Developer. Traditional universities offer Bachelor of IT or computer science degrees combined with web development, which normally take 3-4 years to complete. 

There’s less of an expectation for Front-End Web Developers to be university qualified these days, with most employers and prospective clients prioritising practical skills and a strong portfolio over formal degrees. 

As a result, more people are enrolling in condensed bootcamp-style courses, which leave graduates industry-ready in a much shorter period of time. These courses focus on the hands-on experience and tangible skillset needed to make an impact in the industry.

What Front-End Web Development courses does Academy Xi offer?

Academy Xi offers practical, industry-recognised training that’s designed for digital careers. 

Whatever your starting point, our Front-End Web Development courses will leave you fully capable of writing and maintaining user-facing code for high-performing websites. 

Whether you want to venture into a new profession as a Front-End Web Developer, or upskill and test the waters of a Web Development career, Academy Xi has a course that’s perfectly suited to your goals and lifestyle. 

  • Front-End Web Development: Transform – For those who want to kickstart a new career as a Digital Marketer, including 24 weeks of access to a Career Support Program that helps over 97% of graduates straight into the role of their dreams.
  • Front-End Web Development: Elevate – For those who want to boost their career with in-demand Digital Marketing skills.

Not sure which course is right for you? Chat to a course advisor and we’ll help you find the perfect match.

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What is Service Design and why is it important?

By Academy Xi

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We’ve compiled this list of questions most frequently asked about Service Design to help you understand what it’s like to start a high-impact career as a Service Designer.

  • Service Design and why it’s important
  • Service Design essentials
  • Service Design skills
  • Careers in Service Design
  • Industry demand for Service Design
  • Becoming a Service Designer

Already know you’d like to study Service Design? Get in touch with our Course Advisors to discuss training options, and check out the upcoming intake.

Service Design and why it’s important

What is Service Design?

With so many rival businesses competing for customers these days, offering outstanding service is one of the best ways to stand out from the crowd. 

Service Design is a Human-Centred Design practice that emphasises the needs of the customer and strategically organises a business’s people, infrastructure and processes to provide seamless services.

Improving the customer’s service experience can help increase brand differentiation and build customer loyalty, leading to sustainable long-term growth. As well as improving the customer’s experience, a business that champions good service often provides a productive and enjoyable working environment for employees.    

How do businesses use Service Design?

With markets evolving quicker than ever before, what a customer deems to be an amazing service can change in the blink of an eye. Paying attention to Service Design allows a business to remain connected to its customers, ensuring continuity of change and enabling it to meet their current and future needs. 

Service Design uncovers the criteria customers have for committing to a company and making a purchase, helping a business validate its offerings and identify opportunities for improvement.  

The impact of Service Design isn’t restricted to customer-facing departments. Having an end-to-end service blueprint helps all internal stakeholders comprehensively analyse the service experience, instead of viewing it as a series of scattered actions. This breaks down silos and brings departments together, paving the way for a more innovative and customer-centric business model.

What does a Service Designer actually do?

What do service designers do

A Service Designer looks holistically at a business and its customer interactions, aiming to create amazing service experiences that permeate a whole company. 

Although no two roles will ever be the same, some of the day-to-day tasks that go into being a Service Designer include: 

  • Performing customer research 
  • Prioritising service features
  • Designing a service blueprint
  • Coordinating different teams 
  • Assigning and managing tasks 
  • Liaising with stakeholders, both internal and external
  • Determining metrics for success
  • Collecting and analysing data  

Service Design essentials

What are people, props and processes?

In order to optimise a business’s service, Service Designers focus their efforts on three key types of resources:

  • People

This refers to anyone who creates, uses or is indirectly affected by a service. First and foremost, this involves customers and employees, but could even include business partners and external investors.

  • Processes

This refers to the workflows, procedures and rules needed to successfully deliver a service, including hiring and training new employees. Many processes are carried out behind the scenes, but will ultimately impact the customer’s service experience.  

  • Props

This includes the physical or digital artefacts used throughout a service, as well as business spaces such as shops and showrooms. This could also include the digital platforms that businesses use to interact with their customers, such as social media sites and online stores.

What are the front and backstage elements of Service Design?

Taking a holistic approach, Service Designers research and optimise the front and backstage elements of a service. 

Front stage elements include:

  • Shops 
  • Websites and apps
  • Customer-facing staff 
  • Emails and chatbots
  • Telephone conversations

Backstage elements include: 

  • Company processes and policies
  • Workflows and systems 
  • Infrastructure 
  • Tech
  • Staff training programs

When problems exist with backstage elements, they often have frontstage consequences, including poor service, inconsistent communication and customer frustration. Streamlining backstage processes improves the employees’ experience, which in turn allows them to create a better service experience.

What is a customer journey map?

A customer journey map is a visual representation of a customer’s experience with a company. From gaining awareness of a brand via social media to the aftercare received from customer service, there are normally many steps in between that a customer journey map addresses.

Rather than predicting the experience of a service based on internal opinions, a customer journey map clarifies the physical and emotional responses to a service based on the customer’s perspective.

Customer journey maps provide an understanding of the needs and concerns of potential customers, which directly motivate or inhibit their actions as they interact with a brand. Service Designers use this information to enhance a business’s service, leading to increased customer retention.

What is a service blueprint?

A service blueprint is a diagram that visualises the relationships between the different components of a service – people, props and processes – all of which are directly tied to the different touchpoints in the customer’s journey.

Similar to customer journey maps, service blueprints are instrumental in planning how an end-to-end service will be delivered. Blueprinting is an ideal approach for planning services that are omnichannel, involve multiple touchpoints, or are coordinated by multiple departments.

Keep in mind that a business might have multiple service scenarios, which will lead to multiple blueprints. For example, a restaurant might have separate service blueprints for customers ordering takeout food versus customers who are dining-in.

Service Design Skills

service design skills academy xi

What skills does a Service Designer need?

A successful Service Designer will rely on a broad range of hard and soft skills when completing their day-to-day work. Here’s a shortlist of the fundamental skills that any aspiring Service Designer should aim to develop.

Hard skills

  • Commercial acumen 

Service Designers need to understand the target market, customer demographics, market demand and their business’s value proposition. Commercial acumen helps Service Designers deliver experiences that not only meet specific customer needs, but are also commercially viable.

  • Analytical skills

Service Designers rely on quantitative and qualitative data to understand a service from the perspective of customers, employees and other stakeholders. Analytical skills help Service Designers build sound, well-informed service blueprints that are based on data insights, rather than just their best guess.

  • Project management

Designing and implementing service improvements often involves coordinating input from multiple teams. A Service Designer relies on their project management skills to facilitate collaboration and ensure team members complete tasks according to a brief within set timelines.

  • User research

Any Service Design project will always begin with user research. It’s crucial that Service Designers know how to ask open questions that elicit a deeper understanding of people’s needs and behaviours. Capturing a customer’s perception of their experience relative to their goals will directly inform how a service can be improved upon. Service Designers need to be able to analyse research data and turn insights into actionable solutions that can be incorporated into a service.

  • Prototyping and testing

Service Designers need to be able to bring ideas to life and test their practicality with early and inexpensive prototypes. Prototypes take many forms, from rapid and iterative, to physical and digital. Customers will normally use the prototype, giving Service Designers the chance to test their design. Customer feedback will often decide which features are included in the final service blueprint.

Soft skills

  • Empathy

At the very heart of the Service Design process is empathy and a burning desire to improve people’s lives. Service Designers need the ability to listen and interact with their service users so they can explore different perspectives and experiences. Service Designers use their skills of empathy mapping to craft customer solutions and enhanced user experience.

  • Problem-solving

A Service Designer’s job involves multiple departments and many moving parts, which often leads to complications (budgetary constraints, conflicting beliefs, etc). A Service Designer with a problem-solving mindset can brainstorm ideas and identify solutions that will satisfy the customer’s demands as well as a business’s objectives.

  • Communication

Service Designers work cross-functionally, collaborating with anybody from tech teams to marketers. Strong communication skills enable Service Designers to secure stakeholder buy-in, nurture meaningful work relationships and align an entire company around a strategy.

  • Strategic thinking 

From the identification of improvement opportunities, to the development of a service blueprint and its implementation, Service Designers are often required to think strategically. Service Designers rely on their strategic skills to ensure that all teams, infrastructure and resources are properly organised to deliver incredible service experiences.

  • Decision-making

Inevitably, a range of choices have to be made when taking charge of an end-to-end service. Service Designers have to be able to weigh-up options, anticipate probable outcomes and make smart decisions that positively impact the service the customer receives.

Careers in Service Design

service design career demand australia

There are a wide variety of reasons to choose a career in Service Design. In particular, it’s a profession that’s highly sought after. These days, businesses in every industry understand that profitable companies are built on delivering great service.   

Before you embark on a career in Service Design, it’s useful to have a clear picture of what a typical pathway might look like. 

What does a career path in Service Design look like?

Here’s an example of a typical Service Design career pathway, broken down into roles of increasing responsibility and seniority: 

Junior Service Designer

The entry-level position that will kickstart many careers is a Junior or Associate Service Designer. Organisations with larger teams will often hire Junior Service Designers, who are normally freshly qualified in the field. 

Some of a Junior Service Designer’s responsibilities include: 

  • Assisting more senior Service Designers with their duties
  • Conducting customer research
  • Gathering and reporting on data

Mid-level Service Designer

After gaining a few years of entry-level industry experience, you’ll be well placed to apply for mid-level Service Design roles. Being a mid-level Service Designer is more strategic and relies on your ability to coordinate the efforts of different teams. 

A mid-level Service Designer’s responsibilities might include:

  • Identifying problem areas through key performance indicators
  • Proposing changes and improvements to the service experience
  • Liaising with other teams to implement an improved service 

Senior Service Designer

Once you’ve accumulated roughly 5 years of experience as a Service Designer, you’ll have the chance to move up to the role of Senior Service Designer. At this level, you’ll be taking on more serious responsibilities, which include:

  • Planning a company’s end-to-end service blueprint
  • Leading collaboration across cross-functional teams
  • Managing interactions with internal and external stakeholders
  • Setting the service vision for an entire company

Industry demand for Service Design

demand for service designers in australia

How high is the demand for Service Designers in Australia?

With businesses in every industry recognising the need to offer gold-standard service, Service Design is now one of the hottest roles in the employment market. 

A recent International Service Design Institute poll found that three quarters of Service Designers believe they have more employment opportunities than ever before. 

In Australia the demand for Service Designers is particularly strong, with LinkedIn currently advertising more than 3,000 specialist roles. 

You should also remember a professional Service Designer’s skills are in demand globally, so wherever you find yourself living, you’ll have work experience and a resume that hiring managers are actively searching for. 

How much do Service Designers earn in Australia?

Because Service Designers are now highly sought after across a full range of industries, the pay opportunities in Australia have never been better. 

The average Service Designer salary in Australia at $119,178 per year (or $60.12 per hour). Even entry-level positions start at $109,421 per year, while more experienced Service Designers make $157,907 per year on average.

Becoming a Service Designer

How hard is it to learn Service Design?

Even for a complete beginner, mastering Service Design is not as hard as you might think. That said, it’s important you begin with a strong desire to connect with customer needs and think big-picture about how a business functions. 

You’ll need to learn how to manage the service experience from end-to-end and it takes time and dedication to grasp the research methods that underpin an effective service blueprint. 

If you’re aiming to get a foothold in the profession, you should consider earning a formal certification in Service Design. It will be difficult to secure your first role without this, since so many other applicants will have a certified skillset.

Where can I study Service Design?     

There are many options when it comes to qualifying as a Service Designer. In the past, many have chosen to take a Bachelor’s degree in a related field, which takes 3-4 years to complete, before specialising in Service Design.    

There’s less of an expectation for Service Designers to be university trained nowadays, with most employers favouring skills, experience and a strong portfolio over formal degrees. 

As a result, more people are enrolling in condensed bootcamp-style courses, which leave graduates industry-ready in a much shorter period of time. These courses focus on the tangible skills that today’s professionals need to make their mark on the industry.

What Service Design courses does Academy Xi offer?

Academy Xi offers practical, industry-recognised training that’s designed for digital careers. Our beginner-friendly Service Design courses will give you the hands-on skills and strategic mindset needed to design end-to-end services that focus on the customer’s experience at all touchpoints.

Whatever your lifestyle and time commitments, Academy Xi has a course that’s perfectly suited to you. 

Both courses have been built in collaboration with industry professionals from top digital companies, offering you the chance to:

  • Access a comprehensive toolkit containing all the templates and tools a Service Designer needs – it’s yours to keep and you can use it on the job straight away.
  • Demonstrate your strategic skills to employers by researching and creating actionable current and future-state service blueprints. 
  • Put the theory of Service Design into practice by working on weekly practical activities and hands-on projects. 
  • Choose from a range of real-world scenarios or bring your own Service Design problem to solve. 
  • Add value in any business by Identifying customer needs, creating user stories and designing company-wide approaches that ensure exceptional service.

Not sure which course is right for you? Chat to a course advisor and we’ll help you find the perfect match. 

Want to discuss your transferable skills and training options? Chat to a course advisor today. We’ll help you to find the perfect course so you can kickstart a career in the fight against cyber crime.

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Academy Xi Blog

What is Digital Project Management and why is it important to businesses?

By Academy Xi

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what is digital product management

We’ve compiled this list of questions most frequently asked about Digital Project Management to help you understand what it’s like to start a fast-paced career as a Digital Project Manager.

  • Project Management and why it’s important
  • Project Management essentials
  • Project Management skills and tools
  • Careers in Project Management
  • Industry demand for Project Management
  • Becoming a Project Manager

Already know you’d like to study Digital Project Management? Get in touch with our Course Advisors to discuss training options, and check out the upcoming intake dates.

Digital Project Management and why it’s important

What is Digital Project Management?

In the simplest terms, a project is a set of tasks and activities that are completed to achieve a specific goal or result. Project management is the process of leading a team that delivers that project and the best possible outcomes.  

Projects are normally temporary, rather than recurring. They should have a fixed timeline, allocated resources and a defined beginning and end. Projects may be large or small, complex or simple, and may take years to complete, or could be completed within a few days.

In a digital setting, projects come in all shapes and sizes, from developing large-scale web apps to orchestrating marketing campaigns. Digital Project Management is all about using cutting-edge tech to get the job done more efficiently and guiding a digital project from conception to completion.

How do businesses use Digital Project Management?

The pandemic has significantly accelerated the pace of digital transformation among Australian businesses. Recent years have seen organisations across the country acting rapidly to digitise business processes and migrate their activities online. 

This drive towards online business is a necessary response to the changing needs of customers and staff. As a result, businesses are initiating more digital projects than ever before, generating a growing need for a new breed of Project Manager. 

Digital Project Managers don’t stop at simply managing a team to deliver a project. They often adopt leadership roles and spearhead innovation on the widest scale, setting the strategic direction, owning the customer experience, and initiating projects that deliver results.

What does a Digital Project Manager actually do?

what do Digital Project Managers do

In the broadest sense, Digital Project Managers are responsible for planning, organising, and directing the completion of digital projects for an organisation, while ensuring these projects are delivered on time, on budget, and within scope.

Although no two roles will ever be the same, some of the day-to-day tasks that go into being a Digital Project Manager include: 

  • Planning projects (often using the waterfall approach)
  • Motivating, managing and getting the best out of your team
  • Running Agile Scrum sprints
  • Troubleshooting and getting failing projects back on track
  • Managing scope, time, budget, resources, risk and quality
  • Dealing with internal and external stakeholders 

Beyond getting the job done, a good Digital Project Manager builds trust, guides decisions, and is equally comfortable talking to developers and business executives.

Digital Project Manager essentials

What is waterfall?

Waterfall project management is generally considered the most straightforward way to manage a project.

The waterfall project management methodology breaks a project into distinct, sequential phases, with each new phase beginning only when the previous one has been completed. 

The Waterfall system is the most traditional method for managing a project, with team members working linearly towards set deliverables and goals. Each team member involved has a clearly defined role, and more often than not, none of the phases or goals are likely to change.

Waterfall project management works best for projects with long, detailed plans that require a single timeline. By contrast, Agile project management involves shorter project cycles, constant testing and adaptation, and overlapping work by different teams and contributors.

What is Agile?

Agile is a process for managing a project that involves constant collaboration and working in iterations. Agile Project Management works off the basis that a project can be continuously improved upon throughout its life cycle, with changes being made quickly and responsively.

The Manifesto for Agile Software Development laid out a groundbreaking approach to delivering value and collaborating with customers throughout projects when it was published in 2001. Agile’s four main values are:

  • Individuals and interactions over processes and tools
  • Working software over comprehensive documentation
  • Customer collaboration over contract negotiation
  • Responding to change over following a plan

In project management terms, the last value might be the most important. Agile is one of the most popular approaches to Digital Project Management because of its flexibility, adaptability to change, and high level of customer input.

What is Agile scrum?

Combining the Agile philosophy with the Scrum framework, the Agile Scrum methodology is a project management system that relies on incremental development. Each iteration consists of two to four-week sprints, with the goal of each sprint being to build the most important features first and come away with a deliverable product. More features are then added in subsequent sprints and adjusted based on stakeholder and customer feedback collected between sprints.

Whereas other project management methods emphasise delivering an entire project in one operation from start to finish, the Agile Scrum methodology focuses on quickly building and refining a product to provide stakeholders with the highest business value in the least amount of time.

What is a scope of work document (SOW)?

A scope of work document is an agreement on the work a team is going to complete throughout a project. When Project Managers produce a scope of work document, it will normally include four key components: 

  • Deliverables – Completing a project tends to involve a number of deliverables. Whether it’s delivering a report, building a piece of software, or finalising the design of a product, you need to have each deliverable item clearly identified in advance.
  • Timeline – This section of the document delineates the major phases of the project and their projected timelines. It will also mark the points in a project when certain deliverables are expected to be ready. A timeline is best presented visually (in a rolled-up Gantt chart, for instance), so team members and stakeholders can see exactly what’s happening and when.
  • Milestones – Larger phases of the project are often marked by milestones. Milestones are a way to help you monitor a project’s progress and ensure it’s adhering to your planned schedule. A Scope of Work document should have all milestones laid out on the timeline, including project kickoffs, presentations, hand-offs, etc.
  • Reports – You’ll probably be generating reports throughout the project, delivered to either your team, client or stakeholders. These might include status reports, progress reports or variance reports, to name just a few. The purpose of reporting isn’t just to flag whether or not the project’s progressing on schedule, but also offer a chance to highlight its successes on a more granular level.

Digital Project Management Skills

Digital Project Management Skills

What skills does a Digital Project Manager need?

A successful Digital Project Manager will rely on a spectrum of hard and soft skills when completing their day-to-day work. Here’s a shortlist of the fundamental skills that any aspiring Digital Project Manager should aim to develop.

Hard skills

  • Proficient with Project Management software  

Having a practical understanding of Project Management software is a must-have technical skill for project managers in today’s world. There are many Project Management software options available on the market, so you’ll need to determine which tools and features are best for you and your team’s workflow.

  • Project planning

A project plan is the foundation of the project management cycle, including the project schedule, resources and costs. The forward planning for any project lays the foundation for everything that follows, including the success or failure of the project.

  • Time management

Project management is all about meeting deadlines and getting your deliverables out on time. Project managers have to be proficient in managing their time, their team’s time and setting the overall cadence of a project. 

  • Risk management

Any project, big or small, comes with inherent risks. Before executing the project, you have to create a risk management plan to identify, assess, and control any risks involved. The more you can manage risks, the more likely your project is going to succeed.

Soft skills

  • Leadership

Project Managers are expected to break projects down into actionable items, prioritise tasks and allocate responsibilities to teammates. They use their leadership skills to motivate colleagues, offer guidance and give constructive feedback, ultimately keeping everybody fired up and a project on track.

  • Problem-solving

A Project Manager’s job can involve the work of multiple contributors and departments, often hinging on many moving parts. This can lead to complications and obstacles, such as budgetary constraints, conflicting beliefs and technical issues. A Project Manager with a problem-solving mindset can brainstorm ideas and identify solutions that help a project reach its goals.

  • Communication

Project Managers work cross-functionally, collaborating with anybody from designers to tech teams. Strong communication skills enable Project Managers to secure stakeholder buy-in, nurture meaningful work relationships and keep an entire project team focused on the end goal.

  • Strategic thinking 

From planning a project at the ideation stage, to allocating the budget wisely, Project Managers are often required to think strategically. Project Managers rely on their strategic skills to ensure that all teams, infrastructure and resources are properly organised to deliver a project to brief, on time.

  • Decision-making

Inevitably, a range of choices have to be made when taking charge of a project from end-to-end. Project Managers have to be able to weigh-up options, project probable outcomes and make smart decisions that positively impact a project’s progress.

What software does a Digital Project Manager use?

Digital Project ManagerThere are a variety of reasons to choose a career in CX. First and foremost, it’s a profession that’s in high demand. These days, businesses in every industry understand that placing the customer’s needs first is a surefire way to be competitive.   

Before you embark on becoming a CX specialist, it’s useful to have a clear picture of what the average career path might look like.

What does a career path in Customer Experience look like?

In the digital age, project managers use collaborative tools and software to synchronise teams and successfully deliver projects with greater efficiency than ever before. Here’s a shortlist of some of the software options that are powering-up today’s industry. 

TeamGantt

A Gantt chart is a visualisation that helps with scheduling and monitoring specific tasks and resources throughout a project. It consists of a list of tasks and bars indicating each task’s progress.

TeamGantt is project planning software that brings Gantt charts online. It offers free tools for creating gantt charts and allows you to share them with teams, stakeholders and clients, enabling project plans to take shape collaboratively. 

Jira

Jira is part of a family of products designed to make managing team projects easier. Digital Project Managers use Jira to create roadmaps, product backlogs and sprint boards, which can be accessed and worked on by an entire team. Jira also helps Digital Project Managers:

  • Assign and manage tasks
  • Estimate workflow 
  • Create project reports
  • Perform project analytics
  • Assign user permissions

Offering a range of functions for collaborative working, Jira allows Digital Project Managers to plan, track and coordinate an entire team’s work using just one tool.

monday.com

monday.com is an online work management platform that helps teams of all sizes plan, track and schedule their daily tasks. From large-scale product roadmaps to daily iterations, monday.com enables teams to define clear ownership of tasks, track productivity, manage sprints and collaborate effectively. 

monday.com is popular among Project Managers because it offers total clarity over a project’s status. A simple checkbox marking a task as “complete” or “incomplete” doesn’t provide enough information for a team to know where things are really at. Members can provide detailed status reports in monday.com, indicating exactly what stage a task has reached, or even highlighting any blockers that have stopped the workflow.

Careers in Digital Project Management

digital product manager careerThere are any number of reasons to choose a career in Digital Project Management. Not least of all, it’s a profession that businesses of every kind are on the hunt for. With digitisation impacting just about every industry, Digital Project Management is no longer a ‘nice to have’, but instead a key operational component for any growing company.   

Before you embark on a career in Digital Project Management, it’s useful to have a clear picture of what a typical pathway might look like. 

What does a career path in Project Management look like?

Here’s an example of a typical Digital Project Management career pathway, broken down into roles of increasing responsibility and seniority: 

Project Coordinator 

The entry-level position that will launch many careers is a Project Coordinator. Businesses with larger project teams will often hire Project Coordinators, who are normally freshly qualified in the field. 

Project Coordinators normally report to the Project Manager and assist with administrative tasks on projects. It is their responsibility to ensure the Project Manager and all team members have what they need to meet deadlines and reach a project’s milestones. This means that Project Coordinators must be across all aspects of a project, from short and long-term goals to the scope of work and budget.

Project Manager

After gaining a few years of entry-level experience, it’s likely you’ll have most of the technical skills in place required to run projects and become a full-blown Project Manager.

Project Managers take the lead on a project and oversee everything from planning through to completion. Going from Project Coordinator to Project Manager will likely mean a healthy jump in your salary, but will also come with more responsibility, since the success (or failure) of a project will largely fall on your shoulders.

On a daily basis, a Project Manager is in charge of overseeing the budget, reporting on progress, managing stakeholder expectations and synchronising the work of different team members. You’ll need the ability to strategise on a high level, yet also be across the key day-to-day details.

Senior Project Manager

For anyone with big ambitions, once you’ve got several years of Project Manager experience under your belt, you’ll be in a strong position to apply for a Senior Project Manager role (sometimes called a Project Director). 

As well as all of the duties that come with a normal Project Manager role, you’ll take on the additional responsibilities of coordinating the work of all Project Managers, handling relationships with suppliers and subcontractors, reporting at an executive level, and hiring new team members.  

Industry demand for Project Management

With businesses of every kind recognising the value of being more strategic in how they approach projects, Project Managers are hot property across a full range of industries.  

According to a recent survey, 71% of Product Managers believe the perceived value of their role is increasing, rising significantly from 55% in 2019.

In Australia the demand for Project Managers is particularly strong, with Seek currently advertising more than 5,500 specialist roles. 

You should also remember a professional Project Manager’s skills are in demand on an international scale, so wherever you find yourself living, you’ll have work experience and a resume that hiring managers are actively searching for.

How much do Project Managers earn in Australia?

Lucrative pay opportunities for Project Managers in Australia are representative of a profession that businesses are searching for. 

 Talent.com records the average Project Manager salary in Australia at $124,750 per year (or $63.97 per hour). Even entry-level positions start at $105,387 per year, while more experienced Project Managers make $162,179 per year on average (all salaries as of October, 2022).

Becoming a Project Manager

How hard is it to learn Project Management?

Even for a complete beginner, getting to grips with Project Management is not as hard as you might think. That said, there’s a range of skills and approaches you’ll need to develop, including managing scope, time, budget and risk, motivating teams, troubleshooting and getting failing projects back on track. 

You’ll also need to dedicate time and practice to getting the most out of the industry’s latest tools and software. 

If you’re aiming to get a foothold in the profession, you should strongly consider earning a formal certification in Project Management. It will be difficult to secure your first role without this, since other rival applicants will have a certified skillset

Where can I study Project Management?  

There are many options when it comes to qualifying as a Project Manager. In the past, many have chosen to take a Bachelor’s degree in Project Management, which takes 3-4 years to complete.    

There’s less of an expectation for Project Managers to be university trained nowadays, with most employers favouring skills, experience and a strong portfolio over formal degrees. 

As a result, more people are enrolling in condensed bootcamp-style courses, which leave graduates industry-ready in a much shorter period of time. These courses focus on the tangible skills that today’s professionals need to make their mark on the industry.

 

What Project Management courses does Academy Xi offer?

Academy Xi offers practical, industry-recognised training that’s designed for digital careers. Our beginner-friendly Digital Project Management courses will teach you how to use collaborative tools, software and a strategic approach to synchronise teams and deliver high-impact digital projects.

Whatever your lifestyle and time commitments, Academy Xi has a course that’s perfectly suited to you. 

Both courses have been built in collaboration with industry professionals from top digital companies, offering you the chance to:

  • Learn how to plan and manage projects using Waterfall and Agile Scrum methodologies.
  • Complete a project relevant to your business or workplace – walk away with a number of deliverables and the foundations for an executable project management plan. 
  • Master those all-important leadership and communication skills, including building trust and managing remote projects. 
  • Gain confidence with digital concepts and terminology with weekly topics designed to help you coordinate digital projects and collaborate with technical teams. 
  • Get access to a comprehensive workbook containing a range of Project Management templates – use it to complete your projects and keep it to use on the job. 

Not sure which course is right for you? Chat to a course advisor and we’ll help you find the perfect match. 

Want to discuss your transferable skills and training options? Chat to a course advisor today. We’ll help you to find the perfect course so you can kickstart a career in the fight against cyber crime.

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What is Customer Experience (CX) and why is it important to businesses?

By Academy Xi

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We’ve compiled this list of frequently asked questions to help you understand what it’s like to start a new and dynamic career in the field of Customer Experience.

  • Customer experience and why it’s important
  • Customer experience essentials
  • Customer experience skills & software
  • Careers in Customer experience
  • Industry demand for Customer experience
  • Training in Customer experience

Already know you’d like to study CX? Get in touch with our Course Advisors to discuss training options, and check out the upcoming intake dates.

Customer experience and why it’s important

What is Customer experience?

Customer Experience refers to how customers interact with your business at every point in the customer journey, from the first moment they become aware of your brand on social media, to the service they receive from your customer support team.

Built around the principles of Human-Centred Design, Customer Experience is not just a set of actions, but also aims to connect with your customers’ feelings and needs. At every customer touchpoint, the business decisions you make will influence your customers’ emotional responses to your brand and whether or not you live up to their expectations.

Customer Experience is all about strategically planning and optimising every single interaction your customers have with your brand, leading to unforgettable experiences and a loyal customer base.

How do businesses use CX?

As well as the features of a product or service itself, customers often differentiate brands based on their all round experiences with a brand. Customers want to feel connected to the brands they use and, more often than not, will only buy from businesses that take the time to truly understand them. 

All this means businesses are implementing customer-centric Customer Experience strategies to deliver personalised, pleasing interactions at every customer touchpoint. These interactions have a cumulative effect on your customers’ overall impression of your brand, making customer experience critical to your ability to attract new customers and grow a profitable business. 

Customer Experience has the potential to positively impact every facet of a business, from a marketing team aiming to understand the customer’s motivations, to a software team tasked with building a user-friendly website. Ultimately, Customer Experience can shine a light on how you should structure and run your entire business. 

What does a CX specialist actually do?

what does a cx specialist actually do academy xi

A role in CX is multifaceted and normally brings a wide range of responsibilities. Although no two roles will ever be the same, some of the day-to-day tasks that go into being a CX specialist include:

  • Performing customer research
  • Planning customer journey maps
  • Creating customer personas
  • Coordinating different teams
  • Assigning and managing tasks
  • Managing stakeholders, both internal and external
  • Determining metrics for success
  • Collecting and analysing customer feedback data

Customer Experience essentials

What is a Customer Experience strategy?

With many businesses now recognising the need to carefully plan how customers will interact with their brand, it’s commonplace for companies to implement a CX strategy. This involves putting actionable plans into place to deliver a positive, meaningful experience across all touchpoints. This will include monitoring key metrics and finding purposeful ways to measure the effectiveness of your CX strategy.   

It’s vital to build a strategy that incorporates all departments, and not just the folks working in customer-facing roles. By drawing feedback and insight from the entire business, you’ll find it’s easier to rally your organisation around its ultimate CX goal – improving all the engagements people have with your brand. 

What is Human-Centred Design?

Human-Centred Design (HCD) is an approach to problem-solving that puts the people you’re designing for at the heart of the process. What distinguishes Human-Centred Design from other approaches is its obsessive focus on the person who will eventually use the design. The aim is to establish whether or not the solution that’s been designed is truly meeting the user’s emotional and practical needs. 

In the case of CX, this process begins with empathy for the people who will interact with your brand, product or service. Your goal is to pinpoint the kinds of experiences they find most desirable, the problems they need solving, and any pain points they’re keen to avoid.  

CX specialists favour the Human-Centred Design process because:

  • It generates a wide variety of ideas
  • It can be used to translate ideas into prototypes and service models
  • It’s iterative and aims to improve designs via customer feedback

By continually validating, refining and improving your CX strategy through a lens of Human-Centred Design, you can discover the root causes of your customers’ knottiest problems and arrive at tailored CX solutions.

What is a customer journey map?

Customer journey mapping is the process of creating a visual story of your customers’ interactions with your brand. You’ll need to be able to map out the customer’s experience as they progress through all the touchpoints, from initial contact and purchase to long-term loyalty and brand advocacy. 

Customer journey mapping helps you to see and experience your business from the customer’s perspective, so you can plan interactions that truly satisfy their needs. Customer journey mapping is a crucial component of the research stage when devising your CX strategy.

Customer journey maps can be used throughout an entire organisation, helping the content team determine what information the customer needs most, or informing the marketing team about the kinds of people that make up their target audience. 

What are customer personas?

Before you can give your customers the experience they really want, you first need to have a clearly defined sense of who they are. Customer personas help you better understand the people engaging with your brand. 

The most accurate customer personas are based on market research and insights you gather from your actual customer base (this might come from sales data, surveys, interviews, etc.). Details incorporated into customer personas might include gender, age, professional background and geographical location, as well as broader specifications surrounding their motivations for using your product or service and the problem they are trying to solve.   

With a detailed understanding of the specific needs, behaviours, and concerns of the people who make up your market, you’ll be able to personalise your all round brand experience and provide customers with the most satisfying outcomes possible. 

Customer Experience skills & software

Today’s CX specialists rely on an ever-expanding array of software to help them go about their work more effectively and efficiently. 

Though there are a broad range of tools and platforms on the market designed specifically for people working in CX, we’ve rounded a handful that many CX professionals use from one day to the next. 

  • Zendesk

Zendesk is one of the most popular CX tools available, offering four products in one cloud-based package: support, guide, chat and talk. Between them, you can do everything from building a customer service portal, to giving your employees a self-service bank of customer service advice. It also offers live chat, a sales CRM function, analytics and reporting, and can be integrated with applications like Salesforce and Google Analytics.

  • Salesforce

Salesforce is a suite of software products that helps marketing, sales and IT teams connect with their customers. The Salesforce CRM has the capacity to bring together masses of customer data, enabling businesses to closely track customer activity. Insights drawn from Salesforce can be used to build stronger customer relationships, improve customer service, speed up response times, and personalise communications, all of which can optimise the customer experience.

  • Freshdesk

Freshdesk is a cloud-based customer support platform that provides a help desk dashboard, an in-built customer chat function and support tools for customer service agents. Powered by AI, Freshdesk’s solutions evolve with the demands of your customers. Freshdesk is a popular choice among businesses aiming to increase customer engagement and maintain positive customer interactions as they scale.

What skills does a CX specialist need?

A successful CX specialist will draw on a variety of hard and soft skills when completing their day-to-day work. The most in-demand skills that anybody aspiring to work in CX should aim to develop include:

  • Empathy

Before you can meet your customer’s needs and deliver a satisfying brand experience, first you need to listen to your customers and empathise. Empathy and listening might be the most important skills in CX, determining your ability to really understand your customers wants, needs and potential frustrations. Without this understanding, you’ll never give them a satisfying customer experience. 

  • Analytical skills

CX professionals use qualitative and quantitative data to build sound, well-informed CX strategies that are based on hard insights. You might need to interpret customer feedback, which could entail sifting through masses of data, while you’ll also need to carefully listen to customer interviews and pinpoint any critical underlying insights.

  • Project management

Implementing a CX strategy often involves coordinating ideas and input from multiple teams. It’s not humanly possible to do it all alone. A CX specialist relies on project management skills to facilitate collaboration and ensure team members complete tasks within set timelines.

  • Communication

CX specialists often work cross-functionally, collaborating with anybody from software engineers, to marketers and the customer service team. Strong communication skills will enable you to nurture meaningful work relationships and align teammates with your CX strategy.

  • Strategic thinking 

From identifying a CX opportunity, to implementing a plan and refining it based on customer feedback, CX specialists are all about thinking strategically. People tasked with improving CX rely on their strategic skills to ensure that all teams, infrastructure and resources are focused on a CX vision.

  • Decision-making 

Inevitably, a range of choices have to be made when leading a CX strategy. CX specialists have to be able to weigh-up options, anticipate probable outcomes and make wise decisions that positively impact a brand.

Careers in Customer Experience

There are a variety of reasons to choose a career in CX. First and foremost, it’s a profession that’s in high demand. These days, businesses in every industry understand that placing the customer’s needs first is a surefire way to be competitive.   

Before you embark on becoming a CX specialist, it’s useful to have a clear picture of what the average career path might look like.

What does a career path in Customer Experience look like?

customer experience careers Australia academy xi

Here’s an example of a typical Customer Experience career pathway, broken down into three simple steps:

Step 1: Land an entry-level CX role

Most Customer Experience careers are kickstarted with an entry-level position. Larger organisations will often hire Associate Customer Experience specialists, who are often freshly qualified in the field. 

Some of an Associate Customer Experience specialist’s responsibilities include: 

  • Conducting Customer Experience research and reporting to seniors.
  • Tracking customer experiences across online and offline channels, devices, and touchpoints.
  • Analysing customer feedback on product and service ranges, as well as preparing reports.
  • Logging technical issues and documenting customer compliments and complaints.
  • Responding to customer queries in a timely and effective manner, via phone, email, social media, or chat applications.

Step 2: Land a mid-level Customer Experience role

The next step in your career might entail landing a mid-level role as a full blown CX specialist. Your typical day-to-day responsibilities might include:

  • Identifying new customer needs and taking proactive steps to maintain positive experiences.
  • Collaborating with IT developers, as well as the production, marketing, and sales teams to enhance customer services and brand awareness.
  • Aligning customer experience strategies with marketing initiatives. as well as informing customers about new product features and functionalities.

Step 3: Land a senior-level Customer Experience role

Once you’ve accumulated roughly 3-5 years of experience in a mid-level position, you’ll have the chance to move up to the role of a senior CX Expert. At this level, your work will become much more strategic, relying on your ability to coordinate the efforts of different teams across a business. You’ll be taking on more serious responsibilities, which include:

  • Managing the work of your company’s other CX specialists.
  • Leading collaboration across cross-functional teams throughout your organisation.
  • Devising, implementing and leading your company’s CX strategy.
  • Managing all important interactions with internal and external stakeholders.

Industry demand for Customer Experience

demand for customer experience specialists

How high is the demand for Customer Experience in Australia?

Delivering amazing customer experiences is one of the best ways to drive sales and build long-term business value. It’s no surprise that CX skills are highly sought after in most industries. A whopping 56% of business executives in APAC countries, including Australia, say that developing a strategy to improve customer experience is one of their top priorities.

There are currently over 6,648 Australian CX specialist roles available on Seek (October 2022). 

It’s also worth remembering that CX capabilities are in demand globally, so wherever you find yourself living, you’ll have work experience and a resume that employers are hunting for. 

How much do Customer Experience professionals earn in Australia?

The pay opportunities for Australian Customer Experience specialists are representative of a role that’s in high demand across a number of industries: 

 Talent.com records the average Customer Experience salary in Australia at $91,019 per year (or $46.68 per hour). 

  • Even entry-level positions start at $66,774 per year, although there are much higher associate salaries depending on your resume and portfolio. 
  • Experienced CX specialists make $144,917 per year on average.

There’s also a good chance you’ll find working in Customer Experience highly rewarding, particularly at the top end of the profession, with Customer Experience Managers scoring a perfect 5 out of 5 for job satisfaction.

Careers in Customer experience Customer Experience

 How hard is it to learn CX?

Even for a complete beginner, picking up CX is not as hard as you might think. That said, it’s important you begin with a strong motivation to connect with your customers, think strategically and collaborate with other teams. You’ll need to learn how to:

  • Provide organisations with an understanding of their customers using research and data. 
  • Create and implement CX strategies that deliver exceptional customer experiences.
  • Measure and evaluate the performance of your CX strategies through data analytics.

If you’re aiming to get a foothold in the profession, you should consider earning a formal certification in CX. It will be difficult to secure your first role without this, since so many other candidates will have a certified skillset.

Where can I study Customer Experience?  

There are many options when it comes to qualifying in CX. Most employers favour practical skills and a strong portfolio, which means more people are enrolling in condensed bootcamp-style courses, which quickly prepare graduates for the industry. These courses focus on the hands-on techniques and tangible skills that today’s CX specialists need to make an impact in the field.

What CX courses does Academy Xi offer?

Academy Xi offers practical, industry-recognised training that’s designed for digital careers. 

Whatever your starting point, our CX courses offer you the chance to:

  • Design an actionable CX strategy – use it in your current role, or as a portfolio piece showcasing your skills to future employers. 
  • Develop an in-depth understanding of CX theory, including foundational CX, where CX fits in an organisation and how to influence co-workers. 
  • Put theory into practice by working on weekly practical activities and CX projects.
  • Add value to businesses in any industry by learning how to research customers, analyse data and plan exceptional end-to-end experiences. 
  • Future-proof your career with an innately human skill-set that can never be automated or replicated by technology.

Whatever your goals and lifestyle, Academy Xi has a course that’s perfectly suited: 

Not sure which course is right for you? Chat to a course advisor and we’ll help you find the perfect match. 

Want to discuss your transferable skills and training options? Chat to a course advisor today. We’ll help you to find the perfect course so you can kickstart a career in the fight against cyber crime.

Download course guide
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