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Academy Xi Webinars

Big Data vs Deep Insights: An Hour With A Qualitative User Researcher

By Academy Xi

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Join our speakers: 

  • Jess Nichols – User Research Lead, Dovetail
  • Eric Lutley – Head of Partnerships, Academy Xi

In this video, you’ll learn:

  • Why quantitative data has dominated since the dawn of corporate time – but only tells half the story.
  • When and how to leverage qualitative research in your own role.
  • How actionable insights for qualitative research can be used to continually meet customer needs.
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