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Agile is not only a way to work, but also a mindset to work with, enabling the delivery of projects at speed with optimal results. Find out how the Agile methodology is revolutionising the practice of Digital Project Management.
Agile is an approach to project management and product development that’s been gathering momentum for about 20 years. The Agile methodology is iterative, which means:
Agile’s especially popular amongst companies working in digital industries, enabling teams to deliver projects faster and with fewer headaches.
Instead of putting all their efforts into a ‘big bang’ launch, teams following the Agile methodology will deliver a project in smaller, bitesize portions of work referred to as ‘sprints’.
Prioritising the most important aspects of a project over costly, time-consuming formalities, projects consisting of Agile sprints are sometimes referred to as ‘lean’.
Scrum is an Agile project management framework designed to help teams structure and manage their work. It draws on a specific set of values, principles, and practices.
If an Agile sprint defines what gets done and when, then scrum defines how that work will happen.
Much like a rugby team training for a big game (which is where it gets its name from), scrum encourages teams to learn through experience, self-organise and reflect on their wins and losses to continuously boost their performance.
Want to find out more about Agile scrum? Watch this Explainer video for a simple overview of the scrum framework.
In 2001, a group of experienced software developers realised they were working as a team to create new products in ways that went against the grain of traditional project management.
Tech figureheads Kent Beck, Martin Fowler, Ron Jeffries, Ken Schwaber, and Jeff Sutherland all believed their unique approach had the potential to optimise projects everywhere.
They wrote the Agile Manifesto, documenting their collective beliefs about how a modern project should operate. The manifesto stressed the need for:
✔️Collaboration over documentation
✔️Self-organisation and autonomy, rather than rigid management structures
✔️The need to constantly iterate, rather than being locked into a single unchanging product design
The Agile manifesto’s release coincided with the growth of the internet and digital products, helping Agile’s influence grow rapidly. Since the manifesto’s publication, its original principles have stood the test of time.
Though Agile is used with all kinds of projects, because of its connection to software development it will always be synonymous with digital.
As a result, Agile practices have become the driving force behind modern Digital Project Management. The Agile methodology enhances Digital Project Management in a number of important ways, including:
A number of household name brands use the Agile methodology when managing projects. Some of the most famous examples include:
Depending on the size of your company and project, your Agile team might be jam-packed with all kinds of professionals. What are the different roles and responsibilities in an Agile team? Glad you asked! Here’s a high-level breakdown:
The final piece of the puzzle with Agile and Digital Project Management is to clarify how the methodology’s principles apply in the industry day-to-day.
Regardless of what Agile project you’re working on, the methodology’s beliefs are bound to manifest in the following ways:
✔️The client will specify the project objectives, but the final deliverable is subject to change
✔️The project team will work in iterative cycles, with results always being evaluated at the end through user testing
✔️Depending on the results of testing, the final deliverable may be modified to better meet the client or user’s needs
✔️Deciding what parts of a backlog (outstanding tasks) to complete in the next sprint is settled on by the entire team, and is normally agreed upon in a sprint planning session
✔️Collaboration is essential, involving all team members and project stakeholders. For this reason, you may find the client working alongside the team to define requirements and invited to daily stand-ups and scrum meetings.
If you’re looking to upskill and add in-demand capabilities to your resume, our Digital Project Management: Elevate course will give you immediately applicable skills and your professional development a serious boost.
This course is perfect for anyone who wants to learn how to tap into the latest software (including Jira!) to lead goal-driven teams and deliver high-impact digital projects.
If you have any questions, our experienced team is here to discuss your training options. Speak to a course advisor today and take the first steps in your Digital Project Management journey.