Regardless of what business you own or work for — whether you’re a brick-and-mortar entrepreneur or an eCommerce storefront manager, Artificial Intelligence (AI) has revolutionised the world of digital marketing across industries.
Businesses expect more value for the money they invest. This is where chatbots come to the forefront as an example of how machine learning algorithms can be applied in customer support.
According to Customer Think, 54% of customers have higher servicing expectations today compared to only a year ago. The same data also shows that 84% of surveyed organisations work on improving their customer experience projects around the clock.
The benefits of AI in light of these trends cannot be overstated. However, preparing for the AI revolution isn’t simple no matter how well-developed your customer support channels may be. With that in mind, let’s take a look at how preparing for the future of AI can benefit your enterprise in the long run.
In order to get a better perspective of the benefits of AI, it’s worth noting what chatbots are in practice. Chatbots represent AI algorithms capable of conducting customer servicing and support activities in accordance with your business standards.
Chatbots can be set up to engage customers in need of assistance, to collect after-purchase feedback, or deliver marketing content via messaging apps. The AI revolution effectively bridges the barrier between businesses and their potential and existing customers. As such, chatbots will always say something which has been programmed into their conversational database, allowing for high levels of curation and customer support control.
Combined with a translation review website such as Pick Writers, you can choose localisation services, which means preparing for the future of AI has never been more straightforward. Chatbots are an affordable addition to live support agents, which companies should have on standby for emergency situations.
Chatbots enable 24/7 customer support no matter the volume of tickets sent at any given moment. It’s also possible to customise the chatbot to service customers who speak another language, enabling an even higher level of customer engagement.
This type of customer support from chatbots is difficult to pull off with support agents, especially when you consider multilingual needs of your website (depending on the industry). Preparing for the future of AI is just as important as being present at any given moment in regards to customer servicing, something which chatbots are great at providing.
The AI revolution will also positively influence your back-end staff. Some tasks that AI can help within reseller businesses include shipping coordination and handling, and website management. The same applies to businesses with their own branded goods, indie arts, and crafts salespeople, and eCommerce store managers.
Your back-end staff will have more freedom to explore how to coordinate your business workflow if the servicing aspect is delegated to AI chatbots. This will leave a lot of time for website content management, product handling, or updates to your digital services depending on the type of business you run.
One of the things customers like to see in their online storefronts is a streamlined customer journey. The fewer clicks of effort it takes for someone to order an item or subscribe to your service, the more likely they are to advocate for your brand and be a repeat customer.
AI allows you to streamline the customer’s process of purchasing something from your business through chatbot assistance. Chatbots can be programmed to engage customers through on-site popups with questions about their purchasing habits, what they are looking for, or if they require assistance.
Communication between your customers will likely result in better brand reception on the web. Similarly, businesses can expect to have higher conversion rates as a direct result of structuring purchase methods in a way that is intuitive and logical.
The benefits of AI go beyond customer service. Any conversation your chatbot participates in will be logged for further analysis and data extrapolation. This means that you will have an abundance of customer data to work with in terms of figuring out what your followers want to see in your brand.
Similarly, you can collect customer data in regards to product and service feedback, reviews, testimonials, and other materials for public exposure. It’s worth noting that any materials published under your brand’s banner should be approved by individuals whose quotes and reviews you are using (if it’s a direct quotation and not a paraphrase).
Delegating this segment of customer engagement to your chatbots with pre-planned questions will allow your marketing team to focus on workflow improvement instead of mechanical data collection. Preparing for the artificial intelligence revolution in this regard is more than welcome since it will effectively reinvent the way you serve customers and engage potential stakeholders through chatbots.
Lastly, the artificial intelligence revolution will undoubtedly bring numerous business expansion and growth opportunities for your enterprise. For example, you will be able to survey your customer base in regards to what they would like to see more of in terms of products and services you offer. This will open up new opportunities for creative expansion ideas which will attract investors and partners to your projects as a result.
Preparing for the artificial intelligence revolution can also involve AI-centric projects which focus on different aspects of chatbot integration within your customer support department. A good example of the possibilities open for exploration is pre-emptive customer servicing. It can involve chatbot follow-up with a customer who bought your product a week or a month ago in regards to their experience so far.
Make sure to explore the possibilities in which your enterprise can expand in reach and service portfolio under the influence of benefits of artificial intelligence before dismissing the idea as a passing digital trend – which AI certainly isn’t.
The challenges of the artificial intelligence revolution involve workflow reevaluation, customer’s journey updates and changes to the way you serve customers. However, all of this and more can be done if you choose the right chatbot platform for your enterprise’s needs.
Implementing AI and chatbots into your business isn’t chasing after trends – it represents pioneering new digital grounds in your industry. Take the initiative and start your artificial intelligence revolution now to reap the benefits of what it has to offer as soon as possible.